Dublin International Foundation College
Redesign of the entire site, new layout and site structure.
Dublin International Foundation College (DIFC) delivers specialised undergraduate and postgraduate level courses preparing international students for entrance into partner universities in both Ireland and the UK. As the exclusive NCUK Study Centre in Ireland, DIFC offers guaranteed access to over 40 universities across Ireland, UK and beyond.
Goals & Objectives
Redesign of the website to improve the user experience and optimise and increase the number of direct enquiries and sign-ups.
The site needed to clearly communicate and explain how studying at DIFC provides international students with a fast-tracked guaranteed University placement.
Design Process

1. Explore
Starting with research, bench-marking and investigating the market, user needs and business goals. The results of which assist in the creation of user stories, personas and customer journeys.
2. Create
Informed by the research results I started to create ideas and explore potential solutions with wireframes, flows and prototypes. Solutions are iterated and tested before creating the UI design.
3. Evaluate
During the design process, I performed user tests and liaised with the client to evaluate the solutions and make decisions based on the results.
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